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  • Writer's pictureFrances Blackie

Celebrating 12 Years of Partnership: Zoho and FWRD CRM

Updated: Nov 5, 2023

Image showing FWRD CRM getting their 12 year partnership with Zoho CRM

Partnerships that stand the test of time are worth celebrating. Recently, Zoho, the market leading software company, celebrated its 12-year partnership with FWRD CRM. This is a significant milestone, as it marks over a decade of efforts towards streamlining and organizing businesses.

In this blog post, we delve into the story of how the partnership between Zoho and FWRD CRM has evolved over the years, the advantages it brings to businesses, the challenges that were faced and overcome along with an overview of the the software solutions we've implemented.

View | Download Case Study Below:

ANZ partner case study_FRWD
Download PDF • 11.17MB


FWRD's History in The Making

Frances Blackie, the director of FWRD, has been a Zoho Partner for 12 years. Her background in real estate and fashion perfectly blends with her experience and passion for sales and marketing. Her reputation for being super organized is reflected in her work streamlining and processing businesses using Zoho's software.

Photo showing where FWRD CRM is based globally

Over the years, the partnership has strengthened as both businesses have changed beyond recognition from the early days. The combination of Frances' business consulting skills and experienced development team, plus Zoho's market leading software has yielded a considerable return on investment (ROI) for FWRD's clients. This was documented by one of FWRD's customers who has been most committed to automating their business.

Implementing Zoho Creator with FWRD has allowed us to reduce the number of staff who process orders and invoices. In total, the ROI on implementing this will be under 18 months and has greatly improved the operational efficiency of the business.
Working with FWRD has changed our mindset to focusing on automation and efficiencies when we build out new processes. Zoho continues to surprise with its broad range of tools and apps.
— Oliver Tadd - Energenie (FWRD Customer)

Whilst businesses get hung up on the initial investment required for a company wide software implementation, what they should be focussed on is how quickly they can expect a return for their investment.

If your business continues to invest in people to push buttons and repeat manual processes over and over, you will never achieve a real ROI as you will always be required to pay costly wages month after month. With a software implementation, once the initial investment has been covered by the efficiencies created in the business, everything on top of that is clear profit.

FWRD's customer Energenie were committed to this logic and have been pleasantly surprised to have achieved a return on their investment in under 18 months despite the significant upfront investment they made against a large-scale, business- wide software implementation.

Delivering Innovative And Quality Service

Zoho has remained committed to delivering high-quality, innovative technology that streamlines business activities and processes. The flexibility and scalability of the software makes Zoho accessible to businesses of all sizes. Combined with the affordable price point, Zoho continues to garner market share from the tech giants.

Zoho offer a wide-range of software solutions that suit the diverse needs of every business such as Accounting, CRM, Marketing Automation, Project Management and HR. The cherry on the top of their product offering is their commitment to using data protection technology to secure the privacy of their customers.

The partnership between Zoho and FWRD has not only helped businesses stay organized and efficient but has reduced redundancy and increased productivity as well. By simplifying manual processes, Zoho has saved businesses tremendous time and money, giving them a competitive edge.

Their customization capabilities mean that businesses can tailor the software to their specific needs, giving them even more value for their money.


In conclusion, the success of Zoho and FWRD partnership is a testament to the benefits of long-term partnerships and the importance of consistent innovation.

Businesses need a software provider they can trust. Zoho and FWRD CRM's partnership offers flexible, scalable, and innovative solutions to businesses of all sizes, reflecting a commitment to helping businesses thrive.

The future looks bright for both companies, and we can't wait to see what we can achieve together in the coming years.

If you need help getting Zoho setup for your business, book a session with us below:


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