Privacy Policy

Effective Date: 29 August 2025

Next Review Date: 29 August 2026

Version: 1.1

Who We Are

FWRD is a consultancy that helps growing businesses streamline operations through Zoho and other cloud tools. This privacy policy explains how we collect and use data when you interact with our website (fwrdcrm.com).

Use of AI Tools

We use a custom, private GPT (AI tool) to support internal workflows such as drafting templates, summarizing meetings, and process automation. This tool:

Operates within a secure, private environment
Is not connected to public-facing AI models
Does not retain or train on client or visitor data without consent

We do not use any publicly available AI tools (e.g. ChatGPT, Copilot) to process client or visitor data unless approved and risk-assessed.

Website Visitor Data

When you browse our website, we may collect anonymized usage data using the following tools:

Zoho SalesIQ – for live chat and session tracking
Zoho PageSense – for user behavior insights and heatmaps
Google Analytics (GA4) – for performance, traffic, and device metrics

This information helps us understand how visitors use our site so we can improve usability and content quality. We do not use this data for advertising or profiling.

Cookies and Consent

This website uses cookies to provide core functionality, analyze performance, and enhance user experience.

You can manage or withdraw your consent at any time via the cookie banner or your browser settings. For details, please see our Cookie Policy.

Legal Basis for Processing

We process website visitor data under the lawful basis of:

Legitimate interest (e.g. improving site experience and performance)
Consent (e.g. accepting cookies or submitting forms)

No personally identifiable data is collected unless you provide it voluntarily (e.g. via contact forms or chat).

Data Retention

Data collected through third-party analytics tools is retained for no longer than 26 months and used solely for internal performance monitoring and optimization.

Your Rights Under Data Protection Law

You have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your personal data
Restrict or object to processing
Request a copy of your data (data portability)
Lodge a complaint with a supervisory authority

To exercise your rights, email us at info@fwrdcrm.com

Data Security
We follow industry best practices to protect data, including encryption, access control, and secure platforms (e.g. Zoho, Google Workspace, Microsoft 365). For more information, see our Full Privacy & Data Security Policy.

Changes to This Policy

We review this statement regularly. Any material changes will be updated here and, where appropriate, communicated via email or banner notifications.

If you have any questions about this policy or your data, please contact:
Email: info@fwrdcrm.com
Address: FWRD Pte Ltd, 68 Circular Road, #02-01, Singapore, 049422