Effective Date: 27 August 2025

Version: 1.0
Applies to: fwrdcrm.com and any subdomains

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What Are Cookies?

Cookies are small text files stored on your browser or device by websites you visit. They help the website function properly, remember user preferences, and collect information on how visitors interact with the site.

 

Types of Cookies We Use

Type: Essential
Description: Required for website functionality, such as security, navigation, or login. 
Examples: Zoho SalesIQ (chat) ​

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Type: Analytics & Insights 
Description: Helps us understand how visitors use our site and improve user experience.
Examples: Google Analytics, Zoho PageSense

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Type: Performance
Description: Measures site performance and responsiveness across browsers or devices.
Examples: Zoho PageSense 

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Tools That Use Cookies on This Site

We use the following platforms, each of which sets its own cookies: 

• Zoho SalesIQ – for live chat and user session tracking 

• Zoho PageSense – for anonymous visitor behavior analysis (e.g. heatmaps, scroll depth) 

• Google Analytics (GA4) – for aggregate visitor metrics (e.g. page views, session duration) 

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These cookies do not identify you personally and are not used for profiling or advertising. 

 
Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), we rely on: 

• Consent (for non-essential cookies) 

• Legitimate interest (for anonymized performance monitoring) 

You can manage or withdraw your consent at any time via our cookie banner or browser settings.

 

Cookie Retention

Cookies placed by third-party services are retained based on the default policies of each provider: 

• Google Analytics: Up to 26 months 

• Zoho Services: Session-based or retained per user settings

 

 
Managing Cookie Preferences

You can: 

• Accept or reject cookies via the cookie banner shown on your first visit 

• Delete or block cookies through your browser settings 

• Opt out of Google Analytics via Google’s Opt-Out Tool 

 

Note: Blocking essential cookies may affect site functionality. 

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Data Security & Transfers

All cookie data collected via third-party tools is stored in compliance with GDPR and Standard Contractual Clauses (SCCs) where applicable. We do not sell or share this data with advertisers.

 
 
Contact

If you have questions about our use of cookies, please email us at: info@fwrdcrm.com

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