Cookie Settings
Effective Date: September 1, 2021
Last updated: June 23, 2025
Company: FWRD CRM Pte. Ltd.
1. Purpose of This Policy
This Cookie Policy explains how FWRD CRM (“we,” “us,” or “our”) uses cookies and similar tracking technologies on our website https://www.fwrdcrm.com (the “Website”). It explains what these technologies are, why we use them, and your rights to control their use.
2. What Are Cookies?
Cookies are small text files stored on your browser or device by websites you visit. They help websites function effectively, improve user experience, and provide information to website owners.
Cookies may be:
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First-party (set by FWRD CRM)
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Third-party (set by third-party services, such as analytics or advertising partners)
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Cookies can also be categorized as: Session Cookies (expire when you close your browser) & Persistent Cookies (remain until deleted or expire)
3. Types of Cookies We Use
Type: Strictly Necessary Cookies
Purpose: Essential for the operation of our website (e.g., page navigation, secure login, access control). Cannot be disabled.
Type: Performance Cookies
Purpose: Help us understand how visitors interact with our website (e.g., pages visited, error reports) using tools like Google Analytics.
Type: Functionality Cookies
Purpose: Enable enhanced functionality and personalization (e.g., remembering preferences or saved sessions).
Type: Targeting/Advertising Cookies
Purpose: Used to deliver personalized ads and track user behavior across websites. Third parties may use these cookies to build user profiles.
4. Third-Party Cookies
We may use third-party services to:
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Track analytics (e.g., Google Analytics, Hotjar, Zoho PageSense)
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Integrate social media (e.g., LinkedIn, Facebook Pixel)
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Display targeted advertising (e.g., Google Ads, Meta Ads)
These providers may set cookies directly on your device. We encourage you to review their privacy and cookie policies.
5. Legal Basis for Using Cookies
We rely on:
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Legitimate Interest for strictly necessary cookies.
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Your Consent for all non-essential cookies, in compliance with GDPR, PDPA (Singapore), and other global laws.
6. Cookie Consent and Control
Upon your first visit, you will be shown a cookie banner allowing you to:
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Accept all cookies
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Reject non-essential cookies
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Customize preferences
You may also manage or withdraw your consent at any time by:
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Adjusting browser settings
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Clicking “Cookie Settings” at the bottom of the website
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Clearing your browser cache
7. How to Manage Cookies in Your Browser
Most browsers allow control of cookies through settings. Visit the links below for your browser:
8. Data Collected via Cookies
Cookies may collect the following types of information:
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IP address
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Device and browser type
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Referring URLs
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Pages visited and time spent
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Interactions (clicks, scrolls, form submissions)
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Campaign data (if applicable)
We do not store passwords or sensitive personal data in cookies.
9. Retention of Cookie Data
Cookie data is retained based on its purpose and duration:
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Session cookies: deleted after browser session ends
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Persistent cookies: retained up to 13 months or until user revokes consent
10. Children’s Privacy
We do not knowingly use cookies to collect data from users under 18 years of age. If you believe your child’s information was collected via cookies, please contact us for immediate removal.
11. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect legal, technical, or operational changes. You will be notified of any material updates via a prominent notice or cookie banner.
12. Contact Information
If you have questions about this Cookie Policy or our use of cookies, contact:
FWRD CRM Pte. Ltd.
Email: info@fwrdcrm.com
Website: https://www.fwrdcrm.com
Registered Address: 2/454 Scarborough Beach Road, Osborne Park, Perth, WA